Romania is actually an effective patriarchal nation in which guys are far from recommended to be themselves. “You will be the tough gender, try not to cry, dont display your emotions, get a “man” jobs, feel hard, draw it up!” try a conversation in every family relations. The latest venture tip: difficulty these stereotypes and promote Romanian boys to-be by themselves as a consequence of relatable tales.
An international rebranding considered away end up being the finest window of opportunity for Remington to own its own voice within the Romania. It was Remington’s earliest interaction venture when you look at the Romania, once several years of silence. Definitely, work included several ambitions: in order to refresh Remington’s picture from inside the Romania, to help you sparkle talk around the brand and to increase conversion process having the hero product lines.
Remington’s address try a standard audience of men and women, 18 in order to 45 yrs . old. But not, lookup turned out you to male people identified the company due to the fact a brand for women. Which have eg an appealing potential in the future, i paign and you will generally address them. All of this, that have at heart an element of the objectives: promote the content of rebranding, adapt they in your community, in place of forgetting the items that were during the appeal using our very own systems intended for men and women.
Remington promotion talked throughout the susceptability and you will notice-greeting inside Romania, a escort services in Syracuse patriarchal nation where men are recognized as the hard intercourse and you will ladies because the weakened sex. All of our promotion confronted this impact and you will stereotypes if you are boosting conversion process having Remington. We wished to build on a person’s inner care about second thoughts and help anyone, specifically guys, feel the courage so you can problem public stereotypes and create a lifestyle of their own “Indrazneste sa fii TU!” – campaign’s tagline determined by internationally position try practically stating “challenge to get on your own”.
The campaign () involved several tactics, some of them approaching women, others targeting men and some other targeting both categories. The Confident Series. The photo and editorial project we started with Andreea Retinschi and Andreea Verde gathered tales throughout the self-love and you may notice-acceptance. Self-love takes over. We collaborated with one of the biggest online magazines in Romania and – for one episode – we turned their love and sex show into a self-love tell you. Women say… In this editorial project involving Simona Tache we interviewed tens of different women on hot topics such as ages, motherhood and personal demands affecting women in Romania. Real men/women, real trials. Influencers tested the products while answering questions from their followers starting a much-needed conversation about vulnerability and self-acceptance.The next phase targeted men only. We started a conversation about men stereotypes in Romania and the unrealistic expectations society has from them, in a video series where different men tried to dismantle some of the most well-known stereotypes (“Men have dirty jobs”;“Men who show their feelings are weak”; “Men shouldn’t spend time in the kitchen”; “Men don’t need compliments“). The episodes can be watched on YouTube or on Remington Romania’s Fb page.
The company achieved each other regard and you can amazing business impression. Venture overall performance: 5 mil some body attained. 700,000 views. 73,100 personal connections. step one,600 all-natural gains on Remington’s Instagram membership. Male situations conversion process became of the twenty four% and you can females factors transformation grew by the seven%. “I am definitely in love with it venture”. “Remington did it cool point. We need significantly more!”. “Probably one of the most real techniques in the Romania recently”.
We requested our selves exactly what it ways to end up being your real worry about. Is-it if you’re insecure otherwise when you find yourself good? Pretty sure otherwise doubtful? The answer i discover is one becoming the genuine care about concerns getting their full potential when you’re allowing wade all of the face masks. As to the reasons? Due to the fact no person can become a far greater You than simply you might.
However some brands discuss transform otherwise simplicity, Remington prompts its customers to show the true and you can real selves, no matter the effects. This is how real boldness looks.
